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Our Insights

International Women's Day: CEO, Loveday Ryder on all things being equal

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Loveday Ryder

In the run-up to International Women's Day (March 8), we sat down with Loveday Ryder to talk about her journey as an engineer and CEO. "Talent is equally distributed across the genders," explains Loveday. "We want to be naturally inclusive – so equality of opportunity runs through everything we do."

Don’t be arrogant, don’t make assumptions in user-centred design

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Philip Middlemass, Head of Practice, Product Design, BPDTS

If you’re involved in product design, please leave your assumptions at the door. Regardless of what role you play in the product lifecycle – a designer, front-end developer, or delivery manager, end-user research and experimentation have a role. Hypothesis driven design leads to better solutions – based on what users want, not what you think they need.