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Our Insights

Don’t be arrogant, don’t make assumptions in user-centred design

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Philip Middlemass, Head of Practice, Product Design, BPDTS

If you’re involved in product design, please leave your assumptions at the door. Regardless of what role you play in the product lifecycle – a designer, front-end developer, or delivery manager, end-user research and experimentation have a role. Hypothesis driven design leads to better solutions – based on what users want, not what you think they need.

The art of feedback: update from Loveday Ryder

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CEO, Loveday Ryder, shares her commitment to becoming a more authentic leader by embracing feedback. Changing the culture of a team, a department, or an organisation, requires everyone to work together openly and honestly. Real transformation is achievable through trust and purposeful, positive feedback every day.