Content designers and user researchers are always on the lookout for potential usability pitfalls. User research unlocks insight that can steer a design team to success. In our interview, we learn why Paul Welsh, BPDTS User Researcher, puts user research at the heart of design.
If you’re involved in product design, please leave your assumptions at the door. Regardless of what role you play in the product lifecycle – a designer, front-end developer, or delivery manager, end-user research and experimentation have a role. Hypothesis driven design leads to better solutions – based on what users want, not what you think they need.