Don’t be arrogant, don’t make assumptions in user-centred design

Posted by: Philip Middlemass, Posted on: 5 February 2020 - Categories: Our Insights, Our Services

If you’re involved in product design, please leave your assumptions at the door. Regardless of what role you play in the product lifecycle – a designer, front-end developer, or delivery manager, end-user research and experimentation have a role. Hypothesis driven design leads to better solutions – based on what users want, not what you think they need.