The beauty of storytelling and data visualisation
Data motivates and supports transformation. First and third party data is vital to understanding the behaviours of an organisation’s target audience. Without data, organisations are gambling away their efforts. Putting the right metrics in place transcends silos, ensuring different teams and contributors are working towards the same objectives. In our On the Spot interview, we get to learn more about data visualisation from Senior Digital Performance Analyst, Jade Fryer.
